Whether you’re leading a brand, launching a startup or shaping cultural experiences, here are six timeless lessons I’ve learned from this extraordinary fragrance.

How you smell alters the way you carry yourself. Even if you aren't necessarily rich (yet!), smelling expensive can shift how ...

Rubbing perfume into the skin causes the scent’s molecules to mix with these oils. Not only does this mean the aroma won’t last as long, but it can also change the overall scent of the perfume ...

Long gone are the days of perfume being synonymous with expensive department store bottles that you rationed and only dared ...