Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you’re still focusing on the brand, and not the consumers you want to reach, that’s your ...

A decade ago, younger investors would have to wait to accumulate sufficient capital to build an investment portfolio. Today, it's much easier to learn on the fly between smartphone apps and low- or no ...

Michael is a full-time senior editor of investing and trading products for Investopedia. He has 20+ years of mutual fund, macro market research, institutional trading desk, and trading education ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...