Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up. To stand out, you need more than basic ad copy. This article breaks down how to craft search ads that grab ...

In today’s digital-forward business environment, attracting the attention of potential customers is simultaneously easier and more challenging than ever. While social media platforms have become a key ...

It’s not just about aiming for virality—it’s about crafting a story so meaningful, your audience feels compelled to share it. Here’s how to do that. A brand campaign built on genuine human insight ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Facebook ads ...

Set your Google Ads campaigns up for greater success with these 11 hacks. Google Ads is one of the most powerful advertising platforms on earth, a position it’s held for over two decades since it ...

As artificial intelligence ruins the economy and takes over the world, Google is quietly working to change the advertising game in a mind-bending way. As Semafor reports, AI has so utterly altered the ...

Netflix is experimenting with AI-powered advertising that mirrors the visual tone and storytelling style of its original content. For brands, this offering presents a new frontier: less intrusive, ...

The best franchise videos don’t just inform, they connect emotionally. To capture those kinds of stories, you need to do more than just scripted interviews and staged office shots. Capturing genuine ...

(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...

As Dan Wieden, co-founder of ad agency Wieden+Kennedy, said in a blog post, “It’s been the same since people gathered around the campfire to hear a story. Are you a good storyteller or a bad ...