Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding.

Find a Niche The first step to how to become a social media influencer is knowing where your lane is and getting in it. You’ll need to figure out what your industry is then your niche.

Behind every viral social media contest is a strategy built on data, psychology, and big returns. Learn how brands are ...

One way to do this is to use social media analytic tools to gain insights into your audience’s interests and behaviors. Over-Posting: Excessive posting can overwhelm your audience.

Houston-born Shipley Do-Nuts celebrates its 88 th birthday on Sept. 18 with a social giveaway of one dozen birthday prizes. The iconic donut and kolache brand has more than 350 locations – and ...