I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of ...

Case briefing has a long history in legal studies as a tried-and-true method for reviewing and analyzing judicial opinions. Whether you’re a law student attempting to master case briefing, or a lawyer ...

Just 5% of people remember a single statistic, but 63% will remember a story. So, you might not remember this statistic (from Heath & Heath), but the story I’m going to tell is one that could have a ...

If you’re an intrapreneur — or aspire to be one — this episode is for you. In 2014, Deloitte launched Pixel to facilitate open talent and crowdsourcing for client engagements that need specific ...

A case study on the coffeemaker’s strategic decision-making. Keurig Green Mountain (KGM) created a new category of consumer products, becoming a household name in at-home coffee brewing in North ...