Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. In ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Dividing clients by the size of their wealth isn't enough, CEO Michael Nathanson said at Schwab's IMPACT conference.

One way to identify brand mentions is to search by company name using the TLD segmentation technique. Making a broad search ...

Tom Watson Sr., the founder of IBM (NYSE:IBM), once said, “I’m no genius. I’m smart in spots — but I stay around those spots.