The proliferation of generative AI tools has made the technology ever more accessible and relevant. Here’s how you can apply it to your business as well. AI should be seen as an integral part of your ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Copilot and ChatGPT share a lot of similarities, but Microsoft’s chatbot offers certain advantages. Here’s how to take it for a spin and check out its most compelling features. Lance is an experienced ...