These tools can do more than track your ... Let’s say you’re analyzing a competitor who dominates “social media scheduling” searches. A basic analysis shows they target terms like: Putting ...

Commissions do not affect our editors' opinions ... focus groups and social media listening platforms. Social media tools such as Hootsuite, Sprout Social and Buffer can help you determine ...

Uncovering your competitors' social media strategies will allow you to create an even stronger one for your brand, giving you the edge. You can do your research manually, or you can use competitor ...

Advanced audience intelligence tools can ... strategy is to use competitor analysis to define your target audience. Research your competitors and find out whom they are targeting. An excellent place ...

One reason why many pharmaceutical marketers have been reluctant to use social media is to do with ... in social listening know that it’s easy to focus on rudimentary analysis of brand mentions ...

1. Take stock of your current social media presence. Before you can improve your social media presence, you must take stock of your engagement and activities on your current platforms. For example, ...