Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

This article was co-authored by Michael Terry. Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive dashboards to show SEO ...

Google plans to introduce generative artificial intelligence into its advertising business over the coming months, as Big Tech groups rush to incorporate the groundbreaking technology into their ...

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...