Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how to use it well. But with bigger in ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

This article was co-authored by Michael Terry. Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive dashboards to show SEO ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Although advertising relies on a similar set of technical and creative skills, it is arguably the antithesis of uppercase-A Art. That is supposed to make its audience feel something, not buy something ...

Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking ...

Pampers on Sunday (Sept. 7) unveiled a new ad campaign and refreshed brand ethos that will underpin the marketing creative and products for the Procter & Gamble-owned diaper brand moving forward, per ...