Instagram allows businesses to create targeted ads based on a range of factors, including demographics and psychographics. "Think about your audience’s age, gender, location, interests, and behavior,” ...

A well-crafted carousel post is a recipe for engagement on Instagram. Here are our top tips for producing cohesive, creative carousels. No Instagram strategy is complete without carousels. Why?

Like most social media apps designed to help you discover new things, Instagram has an algorithm that primarily relies on your browsing activity to ensure that you mostly see posts the pique your ...

Rafael is a proud family man, global traveler and creator of award-winning agencies Weberous and Generate Culture serving clients worldwide. In just over 10 years, Instagram has convinced one-quarter ...

First introduced in August 2016, Instagram Stories are among the most popular features on the social media site. But what is ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

If you like to peruse your Instagram timeline but need help understanding the app's algorithm, Instagram has clarified why you see certain posts and may not see others. Instagram says there is not one ...

Sometimes ads on social media are shockingly relevant. Other times, they’re not even close. The ad might show an item you recently searched for, like an indoor plant trellis. Alternatively, you might ...