In the highly competitive job market, employer branding is more important than ever. A standout reputation can be a game changer in the race for top talent. According to a Gartner report, having an ...

In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...

Quality should be at the center of your organization. Here’s how to define and maintain quality standards in every aspect of your business. Establishing a culture of quality within an organization is ...