At a time when conversations increasingly turn in surprising directions, B2C brands can create authentic messaging aligned ...

Creating a seamless, personalized customer experience is key. But first, organizations need to get their IT systems and data ready for it. But anticipating what customers expect isn’t easy. To deliver ...

The difference between AI success and failure often comes down to five strategic choices that leaders make about their data ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

With so much riding on year-end sales, small business owners can’t afford to wing it. The savviest ones, experts say, are already planning ahead — setting budgets, tightening operations and finding ...

One key to effectively choosing AI tools is to involve all those who will use them – whether they are tenants or employees – ...

Scrunch reports that to drive revenue, brands must prioritize AI traffic, focusing on retrieval bots for real-time citations ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Three factors stood out to Matt Green when deciding to join Slim Chickens as chief development officer. First is the chicken ...