Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your ...

Want to get featured in top media outlets? It starts with building the right journalist list — focused, relevant and ...

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

You can start a newsletter with Microsoft Outlook for free, using the service's many tools to help you customize it.

Founders often assume email will “just work,” until their open rates tank or they land in spam. Here’s the biggest mistake I see entrepreneurs make – and what to do instead. There’s a reason every ...