Many founders got into Sephora after establishing themselves in more niche beauty retailers first. Ceremonia and Innbeauty ...

Organize your Instagram content strategy around key goals, themes, and timelines –with a helpful template to keep everything ...

As brands navigate today's shifting retail landscape, returns recommerce is becoming an essential strategy to unlock ...

From trend spotting to product innovation, AI is fast becoming a core tool for food companies as they devise their marketing strategy.

August 15, 2023 How does a brand or product that’s been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he ...

1. Start with a product that's already selling well and tweak it "The best thing you can do when starting from scratch is find out what is selling well in the market already that is similar to ...

You’ve probably bought a product with a warranty. Maybe you could exchange the product in 30 days – or any time, forever. Maybe you used the warranty, maybe you didn’t.

Once the brand was introduced, we followed four sequential phases to build recognition, resulting in over 30% awareness of the brand and purpose within the first 15 months, exceeding stated targets.

When Lisa Harrington listed her chic cat doors on Amazon, "people just lost their minds," she said. "It catapulted to the top ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids and Swedish Fish and its confectionery business. In December 2019, she took ...