Many founders got into Sephora after establishing themselves in more niche beauty retailers first. Ceremonia and Innbeauty ...

Organize your Instagram content strategy around key goals, themes, and timelines –with a helpful template to keep everything ...

That’s where original data, specifically professionally conducted consumer surveys, can make all the difference.

As brands navigate today's shifting retail landscape, returns recommerce is becoming an essential strategy to unlock ...

August 15, 2023 How does a brand or product that’s been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he ...

Schwartz said. “If you are, then go for it. But don't get too big for your britches. Get great at a few things and then build off of that.” 5 for '25: How to give your company's brand a checkup ...

If you’re curious about how to become a product manager, the good news is that the job doesn’t require an advanced degree. Experience counts for more than education in this fast-paced ...

1. Start with a product that's already selling well and tweak it "The best thing you can do when starting from scratch is find out what is selling well in the market already that is similar to ...

You’ve probably bought a product with a warranty. Maybe you could exchange the product in 30 days – or any time, forever. Maybe you used the warranty, maybe you didn’t.