Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As someone who has spent decades in the digital marketing industry, I’ve witnessed the ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

Lara Sophie Bothur, Deloitte's first full time corporate influencer, says the role is increasingly important for businesses.

Most executive leaders today are well aware of the transformation that AI is creating in business. But too often, the directive of implementing AI falls short. In my work in B2B marketing, I've found ...

I went from a UN intern to co-founding one of Europe's fastest-growing tech companies, proving that success isn't about ...