Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Great customer relationships don’t just happen—they’re built through trust, responsiveness ...

Focus on winnable opportunities. Use tools to refine what is and isn’t a winnable deal. Create a plan with your prospect. Manage yourself for success. Contrary to what you see in pop culture, sales is ...

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how to use it well. But with bigger in ...

Analysts say more welcoming atmospheres at chains like Starbucks and Cava can't hurt. But how much will they help? Starbucks has tried to get back to the coffee-shop basics of the 1990s. Brett ...

Google’s John Mueller and Martin Splitt discussed the problem of how to approach content for achieving business goals, the wisdom of setting expectations, and observed that it may not matter whether a ...