Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ ...

Behavioral science has influenced and shaped policies and business practices for years. For its insights to be more effective ...

It’s been four years since The World Health Organization declared that “behavioral science is underutilized in public health, and ineffective behavior change techniques continue to be used.” A small ...

Salary negotiations can feel like a tricky game where the right strategy can make all the difference. But what if there was a way to use science to boost your chances? Behavioral economics combines ...

In a time when mental health challenges are increasingly common and human connection often feels strained; Southeast ...

The lack of soft skills in teams costs U.S. companies an estimated $160 billion a year in lost productivity, poor ...

Applicants for the program must take the IIMB Undergraduate Admissions Test scheduled for December 13, followed by an ...

Psychologists and behavioral scientists have been trying to understand how people mentally represent, encode and process ...