News

Why Strategy Fails—And How To Make Sure Yours Doesn’t
The Execution Edge—the outer circle of the 9EOI framework—is what keeps your strategy upright, visible and actionable across ...
How To Prove Marketing's Worth To The C-Suite
Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...
TechBullion8d
How to Turn Market Research into Scalable Strategy: Tips by Sparvion OÜ
How to Turn Market Research into Scalable Strategy: Tips by Sparvion O Meta Description: Sparvion OÜ shares detailed guidance on transforming market research into scalable strategy, including ...
Declassified: how AI is cracking the creative effectiveness code
Cracking creative effectiveness has long felt like marketing’s greatest unsolved mystery – until now. Kantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate the ‘meh ...