Sometimes ads on social media are shockingly relevant. Other times, they’re not even close. The ad might show an item you recently searched for, like an indoor plant trellis. Alternatively, you might ...

Want to learn how to create and edit captions and subtitles in YouTube? In this video, I show you step-by-step how to add captions to your YouTube videos using YouTube Studio. Captions not only make ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Opinions expressed by Entrepreneur contributors are their own. You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of ...

Google’s ad personalization is generally good. However, it can serve you ads on sensitive topics, like alcohol and gambling, on YouTube. If this bothers you, there’s a way to opt out of seeing alcohol ...