Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

The longer ad format will replace the two (sometimes skippable) consecutive 15-second ads people currently encounter on the YouTube app via connected TVs. Get ready to see even longer ads when you ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Opinions expressed by Entrepreneur contributors are their own. You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of ...

For the past 40 years, Henry and Margaret Tanner have been crafting leather shoes by hand from their small workshop in Boca Raton, Florida. "No shortcuts, no cheap materials, just honest, top notch ...

Let’s start off this rant with a little context. As a web writer, I should never block advertising on the internet. The majority of the money I’ve been paid over the last 13 years has come from web ...