In a digital world where attention spans are short and ad-blockers are everywhere, brands are turning more than ever to influencers. But what actually makes an influencer successful? Turns out, it’s ...

The researchers used IBM Watson’s Personality Insights tool to measure the influencers’ “linguistic personality,” or the psychological traits gathered from their language. Among the Big Five traits — ...

Can your personality affect your eating habits and healthy lifestyle choices? These were the main questions of a study conducted by Ioannis Tsartsapakis and Aglaia Zafeiroudi of Aristotle University ...

Universidad Nebrija provides funding as a founding partner of The Conversation ES. Universidad Nebrija provides funding as a member of The Conversation EUROPE. Words have a direct impact on the ...