while allowing audiences to swipe or tap their way to increased engagement. Mobile advertising shows the highest potential for capturing audiences through interactivity. One of the key benefits to ...

A measure of rich-media interactivity and ... "The connection between engagement and conversions emphasizes the value of digital display as a response medium, while the joint research with Microsoft ...

The company enables Smart TV users to interact with ads using their remote. It uses QR codes and household identity graphs to ...

According to a Deadline report from Friday, Amazon saw a 10% rise in customer engagement with interactive ads this ... and about 20% of all advertising featured new creative designed to debut ...