midscale and economy-plus market and BW Premier includes Best Western’s most exclusive hotels. The BW Signature Collection will fit somewhere in between. “Most of the interest in new hotel ...

Best Western Plus, and Best Western Premier. Those brands will also get new individual logos, which will go to hotel owners for approval in November. Over the last decade, the company has also ...

BWH Hotels — the official corporate name of the company long referred to as Best Western — is a global hotel business with ... SureStay Plus Hotels is the perfect choice for those who like ...