Pantone 's 2023 color of the year isn't Barbiecore pink – though the color institute knows well how hot pink has taken over the color-sphere over the past several months. The Pantone Color ...

Pantone's 2023 color of the year is Viva Magenta. "It's not to say we didn't love the hot pink – we worked with Valentino on their Pink PP.

And yet the color carries a lot of cultural baggage. As pink made the jump from nature’s palette to human adornment, it gathered connotations of colonialism, beauty, power, and gender.

Marilyn Monroe performs in her iconic hot pink dress in Gentlemen Prefer Blondes (1953). From the 18th century court to the 20th century home, pink gained further traction in the 1950s. As British ...