Flamin' Hot Cheetos entered the U.S. market in the early 1990s, and it's precisely the timing of their arrival that helped make them so popular among U.S. Latinos.

Cheetos Wants You to Try Their New Flavors So Badly, They’re Giving Away Free Snacks — Here’s How to Get Yours You get a free burner phone too.

Flamin' Hot Cheetos entered the U.S. market in the early 1990s, and it's precisely the timing of their arrival that helped make them so popular among U.S. Latinos.