This as-told-to essay is based on a transcribed conversation with Irina Novoselsky, CEO of the social media management platform Hootsuite. The following has been edited for length and clarity.

Hootsuite, a leading software provider in the social media management space, recommends the following action plan to build an SMM campaign that has an execution framework as well as performance ...

Also, if you use a social media management platform — such as Hootsuite, Buffer or monday — look for someone who has experience with that tool. Why? Knowing the right social media platforms for your ...

Your brand is what people say about you when you’re not in the room.” – Jeff Bezos. Think about that for a second. While ...

However, it requires a paid subscription and you can’t use X Pro to monitor other social media platforms. We also found that it’s not as versatile as other analytics and management services, such as ...