Sprout Social: Provides robust analytics with demographic data Hootsuite: Offers social listening features that can uncover audience insights Looking for insights into your audience demographics?

Popular examples of social media analytics platforms include Hootsuite, Sprout Social, Buffer, and Brandwatch, empowering users to refine their social media strategies for optimal online presence.

“Again this month, it’s all about accessibility over luxury on social,” said Mark Pascarella, general manager of Hootsuite Analytics. “And interestingly, even though many people’s first ...