CX programs need to leverage more advanced quantitative analytics to drive action, increase financial impact, and prepare for a more analytics-driven future. Newsletters Games Share a News Tip.

HootSuite is taking . While Facebook might be a great place for connecting, building networks, and marketing, sometimes easy access to information like the make up of your fans can be elusive.

Defining Advanced Analytics. Advanced analytics is a term for leading-edge techniques that use AI and machine learning. Whereas data analytics refers to insights drawn from raw data, ...

Cybersecurity Is the Top Advanced Analytics Use Case. Agencies primarily are interested in the cybersecurity applications of advanced analytics, including monitoring for malware, ransomware and ...

Hootsuite acquires Snapchat analytics tool from Naritiv, Hyperloop Transportation Technologies begins construction on pod, and FilmOn loses cable broadcasting appeal.