But Hooked on Phonics faces scores of competitors in a nearly saturated market. Spending on DVDs, CD-ROMs and other educational materials is declining, and some analysts worry about the pressures ...

The education services company Educate Inc. has acquired the parent company of Hooked on Phonics, the controversial but popular literacy and math program advertised on television. The purchase ...

The makers of the popular reading education program Hooked on Phonics were fined Wednesday by the Federal Trade Commission for sharing private consumer information -- including information about ...

Everyone knows Hooked on Phonics. Since 1987 when the company was founded, more than two million families have turned to their award winning educational programs. Celebrity moms who are fans ...

This is the challenge Hooked on Phonics encountered when it started to market its new Android app. “Hooked on Phonics worked for me” Launched in 1987, Hooked on Phonics is a commercial brand ...

chief executive officer of Smarterville Inc., a private Baltimore-based educational products company that owns Hooked on Phonics. Smarterville, formerly Educate Inc., acquired Hooked on Phonics ...

But Hooked on Phonics faces scores of competitors in a nearly saturated market. Spending on DVDs, CD-ROMs and other educational materials is declining, and some analysts worry about the pressures ...