The Honey Monster is set to return to TV after a three-year hiatus to show off his new look. Part of a £1m investment, the part-animated ad follows an overhaul of Honey Monster Puffs’ packaging ...

The iconic, cuddly Honey ... of Honey Monster Puffs.” New look packs hit supermarket shelves from next week and show just the Honey Monster’s face peering over a bowl of puffed wheat grains.

The revamped Honey Monster Puffs will go on sale from the end of March in 320g, 450g and 626g packs with sugar cut by a quarter from 29g per 100g to 22g per 100g as had been intended by Raisio. GETTY ...

Sometimes the world has an awful habit of changing on the sly. Not big, apocalyptic changes like Brexit, but far smaller ones which eat away at the things you once knew to be true. Think you know ...

Sugar Puffs are being given a makeover in an attempt to address parents' concerns about the amount of sugar in the cereal - and revive plunging sales. Rebranded as 'Honey Monster Puffs' after the ...

Following a roll-out this month, Sugar Puffs will be known as “Honey Monster Puffs”, after the longstanding character used to advertise the product, the Honey Monster. Although the cereal’s ...

The makers of Honey Monster Puffs have been banned from boasting of their cereal's "yummy honey goodness" because it breaches EU rules on health claims in advertising. It comes just two months ...

Sugar Puffs are being reformulated with less sugar and a new name as owner Halo Foods looks to revive plunging sales and mitigate consumer concerns over sugar. Rolling out later this month, Honey ...

Children’s iconic breakfast cereal Sugar Puffs is being renamed Honey Monster Puffs after makers slashed sugar by 20%. The revamp means after almost 60 years, the Sugar Puffs brand will be ...