Honey Monster Puffs is to be relaunched with a fresh look, a new variant and 25% less sugar – more than a year after previous owner Raisio announced the reformulation and mooted NPD. The planned moves ...

HMF is also introducing its first-ever limited edition. Banana Puffs - natural wheat puffs glazed with banana-flavoured syrup - will be available through the summer, followed by a new edition every ...

The Honey Monster character was introduced in 1976 to help advertise the breakfast cereal formerly known as Sugar Puffs. He is well known for his catchphrase: “‘It’s all about the honey ...