UFC's CEO reveals why he wanted David Ellison's muscle behind his MMA giant, why pay-per-view events no longer work, and what a potential UFC fight at the White House would look like on CBS.

After UFC's deal with ESPN came to an end, the biggest MMA promotion in the world just inked a massive contract with Paramount+ that will change the business forever.

Paramount has struck a blockbuster deal to become the exclusive US broadcaster of UFC fights, agreeing to pay $7.7 billion over seven years starting in 2026. The deal, with UFC parent company TKO Group,