The latest horror blaze erupted in the Hollywood Hills ... saying the images being shared were “AI-generated”. It said: "The Hollywood sign is not on fire, even though a new fire has started.

After yet another fire broke out in Los Angeles, images circulating on social media suggested the iconic landmark had gone up in flames.

As wildfires continue to rage through various parts of Los Angeles, including the Pacific Palisades neighborhood, a new fire broke out in the Hollywood Hills area Wednesday evening, prompting a ...

Several fake images of the Hollywood sign burning have appeared on social media as some users falsely suggest the iconic sign is "surrounded by fire." ...

Social media users have been sharing fake images of the Hollywood sign burning as deadly wildfires raged across Los Angeles, but the famous landmark was not impacted, according to witnesses.