Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.

No, the Hollywood sign is not on fire. The images circulating online that appear to show the sign on fire were generated by AI, and the sign itself is relatively safe from the flames at this point ...

AI-generated images falsely show the Hollywood sign on fire. Maps of the Southern California wildfires show the Sunset Fire hasn’t reached Griffith Park.

We are already dealing with a lot,” another posted with a current video of the sign. “No the iconic Hollywood Sign is not on fire.” X has since added reader-suggested context to such posts.

Dozens of viral images and videos depict Los Angeles’ famous Hollywood sign on fire. The posts, many of which have hundreds of thousands of views, are spreading widely across X and other social ...

The Hollywood Sign is seen with smoke from multiple wildfires on Jan. 8, 2025 in Hollywood, California. AaronP/Bauer-Griffin/GC Images As another wildfire broke out Wednesday night in the ...

AI-generated images falsely show the Hollywood sign on fire. Maps of the Southern California wildfires show the Sunset Fire hasn’t reached Griffith Park.

AI-generated images falsely show the Hollywood sign on fire. Maps of the Southern California wildfires show the Sunset Fire hasn’t reached Griffith Park.

AI-generated images falsely show the Hollywood sign on fire. Maps of the Southern California wildfires show the Sunset Fire hasn’t reached Griffith Park.

AI-generated images falsely show the Hollywood sign on fire. Maps of the Southern California wildfires show the Sunset Fire hasn’t reached Griffith Park.