We are already dealing with a lot,” another posted with a current video of the sign. “No the iconic Hollywood Sign is not on fire.” X has since added reader-suggested context to such posts.

No, the Hollywood sign is not on fire. The images circulating online that appear to show the sign on fire were generated by AI, and the sign itself is relatively safe from the flames at this point ...

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.

The Sunset Fire in the wooded area of Hollywood Hills began at around 6 p.m. on Wednesday. Here's what to know about the iconic Hollywood Sign landmark.

"This is an AI generated image that has been presented as fact to mislead the audience," read on such note. "The Hollywood sign does not have any fire near it. 24/7 live camera support this evidence." ...

Hollywood will have to navigate a world in which consumers are increasingly choosing to spend more of their time with creator-driven entertainment and social platforms rather than premium content.

Many Hollywood history buffs know that the Hollywood sign, erected in December 1923, originally read “HOLLYWOODLAND,” an advertising gimmick meant to sell plots of land on a subdivision of the ...

A rare A-frame home perched directly beneath the Hollywood Sign has hit the market for $2.25 million, offering what agents say is the closest residential vantage point to the iconic landmark in ...