Walmart’s logo now uses a chunkier font compared to its previous iteration, with the new font being inspired from a typeface the chain used from the 1980s through the early 2000s. Walmart is ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...

What accounts for all this boldness? Companies have long expressed the desire to get more bang for their branding buck; “Make the logo bigger” is a common refrain among design clients (and one ...