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The University of Westminster likens memes to fast-food media. “They are like cheeseburgers – highly tempting in colour, smell and texture, but low in nutritional value,” notes the website.

While food blogger, Angela Davis of The Kitchenista Diaries used a food reference in her V-Day poetry. Law & Order: SVU kept it simple with a shoutout for fans of the show.

There are good memes and there are bad memes. The good ones get shared, reposted and spread all across social media. You never see the bad ones because, well, they don’t get shared.