Unsurprisingly, High Noon has opted to capitalize on this strength. 2023 marks the brand's venture into the the next big market in the canned cocktail/hard seltzer landscape: tequila.

At a Target in Chicago, an eight-pack of White Claw Tequila Smash runs for $18.99, and an eight-pack of High Noon tequila seltzers costs $19.99. However, the price, 5% ABV, and base spirit are ...

High Noon, a 20-flavor hard seltzer that mixes fruit juice and sparkling water with alcohol, runs on four manufacturing lines. The Fort Lawn site produces 1,000 cans per minute, or about 10.5 ...

High Noon isn't quite a circle of trust booze brand, but it's close. It's high enough above the White Claw standard that I'd happily reach for one in a tailgate cooler wherever.

A basic western formula has been combined with good characterization in "High Noon," making it more of a western drama than the usual outdoor action feature. With the name of Gary Cooper to help ...

Much of the gain was driven by increases in the Tequila and RTD categories, with most other areas of the market in decline. Among the top 10 spirits brands in the U.S., only two achieved positive ...

Gallo opened its Fort Lawn facility in 2022 with a $423 million investment. The site manufactures 1,000 cans of High Noon per minute, featuring over 20 different flavors of vodka and tequila seltzers.

Tequila is having its moment in the sun and its rise in popularity in South Africa reflects the evolving tastes of consumers who are seeking more sophisticated, versatile and premium spirit options.

Lalo González, grandson of Don Julio, told FOX Business his High Proof blanco tequila sold out to consumers within one week of releasing the product to the brand website.

Drinks like High Noon or Surfside, which are vodka-based, could only be sold in the PLCB's stores. "Unfortunately, only limited products are currently being offered, and those sales account for ...