In a nutshell, self-actualization means we need to feel that we are living up to our potential. We need to be moving forward ...

Love or fear? Should we play on insecurities or appeal to aspirations? Without some sort of framework for understanding human motivation, we would have no way of working out how to influence (or ...

Maslow saw human beings' needs arranged like a ladder. The most basic needs, at the bottom, were physical -- air, water, food, sex. Then came safety needs -- security, stability -- followed by ...

We all know Maslow's hierarchy of needs, a pyramid of motivations—ranging ... love and self-actualisation—that forms the core of human motivation. But where is Maslow's hierarchy of wants?