Pictured is the first Hermosa Beach street sign Daniel Inez created more than 10 years ago which was inspired by an older Hermosa logo. (photo by Michael Hixon/SCNG) Hermosa Beach could reach an ...

South Bay artist Daniel Inez’s concept design for a new Hermosa Beach city logo was approved by the Hermosa Beach City Council Tuesday night. Inez’s image was approved over three other designs.