The heart meme is about what gets you excited, and it started out quite sincerely. The first known example is this one, posted by Instagram user ryanthprogenji: Know Your Meme.

The donatella VERSACE purple heart meme began after the fashion designer by the same name left this as a comment on an Instagram post.The baffling nature of the comment resulted in other people ...

"Steals your heart — you don't mind." Joey Powling, known as "ridiculously good looking surgery baby" from a viral 2012 meme, has no recollection of his brush with fame.But for Joey's mom, Sarah ...