Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ...

Google Ads is adding more detailed data to RSAs, responsive search ads, reporting. Specifically, it now shows click and ...

PPC ads are at the core of many marketers’ digital media mix, so it is critical to stay on top of new features and ad tech advancements. The hot topic and major changes involve AI to automate ...

Getting Started With Data-Driven Attribution Here are the steps to get started with data-driven attribution in Google Ads: Make sure you have conversion tracking set up. Go to the Attribution tab ...

The Gist Google is putting AI front and center. With enhancements to Google Ads, Performance Max, Product Studio and Search Generative Experience (SGE). Google Ads now offers an AI-powered chat.

A Guess campaign in Vogue featuring an artificially generated model has reignited debate over what it might mean for ...

Headline assets that serve in the secondary link format will link to your ad’s final URL. Up to 2 may be chosen among your headline assets that weren’t selected for the ad headlines.