That is changing in 2025. NFL Network's Tom Pelissero reported Tuesday that the league is adopting Sony's Hawk-Eye Innovations technology to measure the line to gain in games starting this year.

Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning with the 2025 season. Sony's Hawk-Eye virtual measurement ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on ...

The NFL will use Sony's Hawk-Eye technology as the primary way to measure the line to gain, the league announced Tuesday at its annual spring owners meetings. The technology will use six 8K ...

News broke on Tuesday that the league has officially decided to do away with manual measurements by the on-field chain gang and will employ Sony's Hawk-Eye technology. The implementation will ...

The technology is operated by Hawk-Eye, the sports review tech company owned by Sony. Hawk-Eye has provided in-game replay assistance to NFL officials since 2021, and the new measurement system ...

In Game 4 of the series, James fell victim to Sony’s new Hawk Eye camera technology when officials reviewed a call at the basket and ultimately tagged him with a foul. It was one of several ...

Previously, she was a writer and editor at MUO. Starting with this year’s football season, the NFL will use Sony’s Hawk-Eye cameras to measure the line to gain — a process the chain crew has ...

The virtual system, developed by Sony’s Hawk-Eye, will determine the line of scrimmage and can be used to overturn a referee’s spot. Hawk-Eye's technology is already used in other professional ...

Drawing on his doctoral training in artificial ... the data to predict the ball’s likely future path. He founded Hawk-Eye Innovations Ltd in 2001, and his first clients were cricket broadcasters ...

At the NFL's spring owners meeting on Tuesday, the league announced Sony's "Hawk-Eye" virtual measurement system will be the primary method of measuring the distance between the spot of the ball ...

NEW YORK and PALM BEACH, Fla., April 1, 2025 /PRNewswire/ -- Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain ...