Tagboard, a hashtag display company founded five years ago in Redmond, Wash., will incorporate Capture’s software into its own product offering and retain Capture’s brand.

Hootsuite partners with hashtag aggregator Tagboard to help brands display social media posts by Taylor Soper on April 14, 2015 at 6:00 am Share 2 Tweet Share Reddit Email ...

It caught on, and many viral hashtags have followed over the years. In some ways, social media and the hashtag are synonymous—it is difficult to imagine one without the other.

Once ubiquitous on tweets and Instagram posts, the hashtag swooned in popularity as a result of overexposure. But a new crop of influencers finds it an indispensable tool.

It’s important to choose the right hashtags—ones that are not only relevant to your business or product but that your audience would look for when they’re using social media. If you’re a ...