Hasbro (HAS, $34.24) was never on the hook for the film's budget. The world's second biggest toymaker licensed the 45-year-old game to Universal, a General Electric company, and collected the fee.

They laughed when the Hasbro logo came on up screen, when aliens fired weapons shaped like pegs, and when a character called for a strike on "Echo-one-one" and it came up on the computer screen as ...