Our company is a creative engine for any resource that allows us to be,” President and CEO Hart said during a Friday appearance on “The Breakfast Club” radio show.

Hart said Los Angeles, California-based Hartbeat plans to use the deal with the Pacers to develop services to pitch to other sports organizations. “It's an opportunity for our company.

Actor and comedian Kevin Hart discusses the Indiana Pacers/Hartbeat partnership; and how Mike Epps might factor into WNBA All-Star 2025 entertainment.