There is a revolution going on in the motorcycle world, and it’s the rise of the affordable bike. There are lots of people who want to ride motorcycles, but don’t want to detonate their savings to afford a new one.

Harley-Davidson plans to sell a motorcycle for below $6,000 in 2026, according to the company's Q2 earnings conference call

Sales are down 18 percent in 2025 but the brand hopes this fall’s affordable Sprint bike can attract younger buyers