On Douyin, videos of people wearing hanfu - outfits worn by the Han people - standing near the Colosseum in Rome, the Louvre in Paris and other iconic landmarks, have amassed millions of likes.

On microblogging platform Weibo, #Hanfu has had over 4.89bn views to date, while on TikTok in China (Douyin), #Hanfu videos have been viewed more than 47.7bn times.

Li was inspired to buy Hanfu by an account dubbed Nanzhi999, which has 1.1 million followers on the Douyin short video social media platform.

Li was inspired to buy Hanfu by an account dubbed Nanzhi999, which has 1.1 million followers on the Douyin short video social media platform.

Another Douyin video blogger, @Zhoubaobao, has 5.4 million followers of videos of her dressing non-Chinese people in the US in hanfu outfits. More from South China Morning Post: ...

On Douyin, China's version of TikTok, the #hanfu hashtag has thus far garnered over 300 million views; yet actual fashion content is only a minor slice of that pie.

Hanfu during this period featured wide sleeves, flowing lines, and intricate patterns, reflecting the cosmopolitan and prosperous nature of the era. Ming and Qing Dynasties (1368 – 1912 CE).

Chen Ningxi, a hanfu blogger who has 150,000 followers on Douyin, told the Global Times on Sunday that hanfu has become a symbol of Chinese traditional culture and China's cultural confidence.

People wear hanfu, traditional Chinese attire, during an event in Xi'an, Northwest China's Shaanxi province, on November 24, 2018. [Xinhua] With its increased popularity, stores renting hanfu rose ...

Li was inspired to buy Hanfu by an account dubbed Nanzhi999, which has 1.1 million followers on the Douyin short video social media platform.